Bringing back the joy and freedom
of handcrafted and handmade items.
Rooko is a digital startup store that focuses on providing tools and supplies that help young creatives create amazing handmade work. The Brand’s key mission is to bring back the virtue, relevance, freedom and joy of handcrafted or handmade items. The brand essentially provides a quick and convenient way for creative personalities, professionals and all round DIY enthusiast to access a wide variety of creation material and tools.
Branding Assets, Brand Strategy
Identity Assets, Brand Book, App UI, Web UI
Positioning and Direction
The Creative direction for the brand was informed by two key insights, geometry and freedom. The main TA is primarily individuals who have some interest in building, carpentry, wood work, painting or even metal work, artistic pursuits that need geometric tools like protractors and rulers. This informed the straight lines and geometric symbols evident in the brand-mark.
We used the brand name as a stylistic pattern to help extend the brands visual language on various assets and communications.
We developed a set of communication material that showcased tools and materials offered by the Rooko platform in all their glory.
Secondly the brand is centered on enabling its clients to enjoy the freedom that comes with creating and solving their own problems, this informed the use of the bird symbolism since birds are normally associated with freedom and movement.
We helped the brand develop a comprehensive brand guideline that captured the spirit and uniqueness of Rooko and ensure proper extend ability in in its communication and digital adaptation.