Platforms
Facebook, Instagram & LinkedIn
Our Role
Website Development, Email Marketing, Digital Strategy, Social Media Management & Copy Writing
Brands On A Mission
When Passion Driven Brands
Meet Purpose & Meaning
At the very start of the COVID -19 pandemic, a for-profit organization, Brands On A Mission by Professor Myriam Sidibe approached us to strategize and develop a digital footprint for the organization. The aim was to launch the book and drive brand awareness around the organization’s initiatives to act as a catalyst to a movement of brands that infuse purpose in their business models.
For a brand to build credibility and thought leadership, there is a need for value-driven content that unpacks the wealth of knowledge the brand has. We developed a comprehensive digital strategy that aimed at packaging the brand as a thought leader through value-driven content from the book and building credibility by telling the brand story
Brand Websites for both the Organization and the Author
To build brand credibility, we developed 2 websites for the author Myriam Sidibe & the for-profit organization (Brand On A Mission). The sites-enabled us to share the brand story, acted as a portal for book orders/ data collection and as a repository for featured articles and blogs
Training Manual
We created a well detailed training manual help the BOAM team create, edit and maintain the web platforms easily and efficiently.
Successful Digital Launch Of The Book
200
Organic Newsletter Subscriptions Attracted By An Optin Discount On The Book
1200
Average Organic Reach on Facebook
16
Average Audience and Engagment Growth in 3 Platforms
