Arena One is a FIFA-Approved and internationally acclaimed sports facility that aspires to maximize potential, growth and passion in all Kenyans who love fitness and sports. With a wide array of sports such as Track & Field, Volleyball, Cricket, and Field Hockey, Football is their main focus. The brand wanted to expand its audience to include young professionals, schools around the area, athletes and fitness enthusiasts hence approached us to help develop content that would appeal to that demographic.
If a brand wants to connect with a niche audience, it would first have to appeal to its niche interests.
We developed a video-driven campaign that aimed at showcasing the facility based on the experiences, the moments and the energy that surrounds the pitch. We created graphical and video content that captured the facility from the perspective of the players.