Providing impeccable services with a
touch of outstanding beauty.
Ingadi is a landscaping startup centered on providing impeccable services with a touch of outstanding beauty. Ingadi is the Zulu word for garden and this inspired the overall brand direction and feel. The brand essentially needed brand assets that would be able to drive memorability while at the same time communicating a premium look and feel.
Identity Files, Brand Guide
We developed a brand identity that was inspired by elements of nature but still captured the premium feel and positioning of the brand. We explored the possibility of using certain elements the logo-mark to form a pattern that could be used as a brand asset.