FWG is an association of Film and Tv scrip writers passionate about creating stories that will echo through eternity. The idea was to capture the timeless nature of script writing that would communicate effectively and articulately. We used visual cues such as a classic quill pen that has been used as the principal writing instrument for years and the classic film rolled over it. We utilized a black and yellow color pallet that communicated both passion and stability.
Brand Assets, Brand Guidelines
We created a set of messaging pillars that captured the visionary out look of the brand in catchy and inspirational statements.