Usually, we surf the internet knowing exactly what we are looking for, whether it is a product or a service. With the plethora of data and information found on the web, we always hope to find this sooner, faster and with minimal complications. Businesses now understand we live in a digital world and are focusing their resources on investing and improving the interaction between themselves and their customers. That’s where UI/UX design comes in.
So, what are UI and UX?
UI stands for User Interface and includes screens, pages and other visual elements that allow a user to interact with a device. UI development is the process of improving the interactivity of the product or service. Take a website, for example, the aesthetic appearance, pages and everything else that the customer interacts with is part of the user interface.
A great UI design focuses on:
- Efficiency and
- Accessibility
- Aesthetics
- Responsiveness
- Graphics
- Layout
UX refers to the User Experience design and it is the overall experience a user has when interacting with a device or product. Therefore, UX development is the process of improving the user’s journey from point A to point B to provide customer satisfaction.
A great UX should be:
- Inviting
- Easy to use
- Desirable
- Useful and
- Credible
To read about the Principles to Use in User Experience design, click here.
Why is a great UI/UX important to your business?
UI and UX play a huge part in the success of your business and you should walk with your customer every step of the way.
100% browsing satisfaction
How many times have you landed on a website page that was so hard to navigate that you gave up and decided to try an alternative service? Customers want an easy browsing experience, the faster it is to find what they’re looking for, the better.
An important factor in increasing your sales conversions
All businesses aim to improve their sales and grow their businesses in one way or another. When a customer is satisfied and their user journey is swift, there is a likelihood that they will purchase your service or product. This can be streamlined using a great UI/UX design.
Easier to grab their attention
There is a myriad of products and services that a customer has the option of choosing from. This means, it is important to quickly grab their attention before your competitor does. Here, the psychology of colours in marketing might come in handy. Having a good UI and UX design allows your customers to explore what your brand has to offer them beyond their expectations.
Customer loyalty
Establishing a positive relationship with your customers is a goal all businesses strive towards. Having a design that isn’t user-friendly or easy to navigate will throw your customers off and they may not have a repeat purchase of your product or service. While developing your business’s UI and UX always keep the customer in mind.
Brand recognition and value
As you know, first impressions are everything. The same applies to how customers interact with your business and its products or services. When you have a great UI/UX design, you drastically increase your chances of leaving a long-lasting impression on your customers as well as brand recognition.
Conclusion
Don’t underestimate the power of a great UI/UX design! Your customers should always have a pleasant experience when interacting with your products or services. Therefore, it is important to invest and take time to ensure that their experience is satisfactory at least.
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