Flirt Vodka is a Bulgarian brand which is the outcome of an initial desire to create an exclusive vodka brand which can offer not only high quality but an ultimate vodka experience. Flirt Vodka’s challenge was to connect with the local market while still maintaining the playfulness and character of the brand. Their messaging needed to position them as an international brand with a local appeal.
Flirt Vodka
A Flirty Christmas
Overview
Client
First Drinks
Services Rendered
Digital Strategy, Content Strategy & Content Development
Direction
Brand establishment and online experience building during the Christmas season by connecting the brand with the targeted audience through an avatar we dubbed FLIRT SANTA.
Role of the Flirt Santa was to tease, engage and reward the audiences based on online challenges released on social media.
“Flirt Santa was such a brilliant idea! Just the right amount of playful and engaging.”
Irene Maina / Marketing Manager - FIRST DRINKS
