According to a report by Hootsuite, the internet penetration in Kenya as of January 2019 was at 84%, while active social media users were at 16% of the total population. At least 72% of the population uses the internet every single day. Therefore, we must acknowledge that indeed we are living in a digital world and it will be almost impossible for businesses to survive without employing digital marketing strategies and practices. You must simply learn to adapt and survive. There are several ways that your business could stay on top of its digital marketing game, however, there are a few digital hacks to get you noticed that are not to be underestimated!
Here are a few digital marketing hacks/practices that your business could leverage on:
Search Engine Optimization (SEO)
SEO is the process of increasing organic traffic to your website from the search engine results page. This is an age-old digital hack that, surprisingly, not enough companies are actually making great use of. In general, search engines are created to give you the best possible results and will scan or ‘crawl’ different websites to achieve this. Companies employ SEO so that their website ranks higher in terms of relevant keywords and phrases. Getting an expert to build an SEO plan is especially worth the effort since it does wonders to your ROI.
It’s important to collect as much data as you can in your digital marketing efforts. What is currently working for your business? What is not? Analyze this data and act on it – Use it to your best advantage. Get disciplined about detailed reports, this could be weekly, monthly or even quarterly depending on the nature of your business. This will give you a better understanding of where your sales are coming from and the effectiveness of your campaigns. Let the numbers direct your tactical and strategic actions. Therefore, you must measure the performance of your business. Metrics that matter include traffic, conversation rates, engagement, click-through rates (CTR) and also sales.
Know your audience
Define your niche and market. While doing this consider factors such as age, gender, consumer habits, and interests. The best way to do this is by creating a customer persona– which is an outline of the ideal customer for your business. This makes it easier for you to target them. Also, listen to what your customers are saying online (this includes reviews that we will touch on here too).
The power of online reviews
Reviews carry a lot of weight and we can’t overlook this fact. Think about it… suppose you’re looking to try out a new restaurant in town, the first thing you’ll do is ask Google. You might also check their Facebook ratings. If not, you will ask a colleague or friend if they’ve visited the restaurant you have in mind, you’ll also inquire about their food and service. We are now more curious than ever. Businesses need to constantly strive to give their best services to customers. It goes a long way, thank me later!
Content, content, content
As far as digital marketing hacks go, this is by far the most potent in getting you noticed, rivalled closely by SEO. I bet you have come across the idiom ‘Content is king’. Although there has been a debate on the validity of this statement in the past, content is in fact, a crucial component in digital marketing. As a business, your content must have a purpose (especially in the B2B field). In general, content should educate, entertain, inspire or convince depending on where your customer is on their buyer journey. If you don’t touch on any of these, it will result in your business missing out on the potential needs of your audience. Aim to provide solutions to different customers.
Here’s a quick read providing a little insight that might prove useful, especially to younger brands that are still beginning to define their brand identity.
Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results”. If your digital marketing efforts have not yielded positive results, it’s time to rethink your plan and employ other effective practices. Although it may take a while before you find methods that work perfectly for your business, you must stay current and be open to employing different practices.
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